Digital marketing case studies
Selected work shaped around real commercial context.
Explore examples of SEO, paid media, ecommerce, website and measurement work across surveying, architecture, retail and professional services. The focus is on the challenge, the approach and the decisions behind the work—not unsupported headline claims.
Clear challenge. Relevant work. Responsible interpretation.
How to read the work
Context before
the channel list.
A useful case study should explain why the work was needed before describing what was delivered. Search visibility, advertising, website structure and analytics all depend on the audience, offer, competition, sales journey and resources available to the client. A tactic that is sensible for an ecommerce retailer may be unsuitable for a considered professional service.
These summaries describe the type of work undertaken and the commercial questions it addressed. They deliberately avoid invented percentages, unattributed revenue figures or isolated rankings presented as complete business results. Where detailed evidence is not public, the language remains accurate and proportionate.
Selected project experience
Different sectors.
A disciplined approach.
Every card is a native WordPress column containing separate number, H3 heading and paragraph blocks. Text, colours, spacing, columns and hover effects can therefore be selected and edited in the normal block controls.
01
XP Surveys
National search visibility, paid-search structure, service-page journeys and conversion measurement for specialist surveying services.
02
Aura Homes
Search strategy, location-focused content and paid-search support for residential architecture and property services.
03
Refinish Hub Paints
Ecommerce search visibility, product information and buying journeys for specialist paint and refinishing customers.
04
The Shutter Shop
Ecommerce marketing support involving product discovery, commercial pages and the route from search to purchase.
05
Linea Fashion
Content, merchandising and ecommerce support shaped around a specialist retail audience and manageable publishing.
06
Professional services
Search, content and measurement work for organisations where trust, expertise and a considered enquiry journey matter.
Surveying and technical services
XP Surveys
Making specialist services easier to discover and understand
Surveying searches can combine technical terminology, urgent practical needs and strong location intent. The work therefore needs more than a general services page. Useful journeys distinguish the relevant survey types, explain when each service may be needed and help prospective clients move from an uncertain search to an informed enquiry.
The project focus included organic search, paid search, service-page structure and dependable conversion measurement. Keyword and search-term evidence can inform the language used on landing pages, while clear tracking helps separate useful enquiries from background activity. The channels remain individually accountable but share what they reveal about customer intent.
For a technical service, accuracy and clarity are part of conversion improvement. Content should describe the service without replacing professional advice, and calls to action should make the next step understandable. This creates a more credible route from discovery to contact.
Architecture and property
Aura Homes
Connecting location demand with a high-consideration service
Residential architecture is visual, local and highly considered. Prospective clients may research planning constraints, project types, borough experience and design approach long before they are ready to appoint a practice. The digital journey needs to support that research without reducing the service to a list of generic keywords.
The work involved organic visibility, location-focused landing pages and paid-search support. Page planning considers the relationship between genuine local relevance, useful service information, project evidence and a clear enquiry path. Paid campaigns can test demand and messaging, while organic content develops a more durable body of information around the questions clients ask.
Performance is interpreted with the length and value of the decision in mind. A qualified architecture enquiry is different from a low-consideration transaction, so reporting should not reward volume without considering relevance, location and project fit.
Retail and ecommerce
Refinish Hub Paints, The Shutter Shop and Linea Fashion
Helping customers find, compare and choose the right product
Ecommerce performance depends on the quality of the catalogue as well as campaign activity. Product names, categories, filters, descriptions, feeds, internal links and delivery information all influence whether search engines can understand the range and whether customers can make a confident choice.
Work across specialist paint, shutters and fashion required attention to different buying behaviours. Technical products may need compatibility, preparation and application details. Made-to-measure products require a clear explanation of options and next steps. Fashion content needs usable product information and merchandising that can be maintained as collections change.
SEO, paid media and website improvements are most useful when they share a reliable product structure. Campaign data can identify valuable categories and unclear queries; organic landing pages can answer recurring questions; analytics can show where customers abandon the journey. The response should improve the underlying experience rather than merely increase visits to pages that remain difficult to use.
The working method
From commercial question
to useful improvement.
The same framework keeps very different projects grounded in evidence while allowing the channel mix and implementation to change.
01
Define the valuable action
Agree the audience, offer, location, commercial priority and what a useful enquiry or sale looks like.
02
Review the whole journey
Assess discovery, landing pages, proof, usability, calls to action and measurement before choosing isolated tactics.
03
Prioritise connected work
Choose the technical, content, advertising, website or analytics improvements with the clearest role.
04
Interpret evidence carefully
Review outcomes with lead quality, sales feedback, seasonality, implementation changes and known data limitations in view.
Responsible reporting
What counts as
meaningful progress?
The answer depends on the project. It may include qualified enquiries, completed purchases, improved conversion reliability, stronger visibility for commercially relevant searches, clearer engagement with priority pages or reduced waste in paid media. Supporting indicators are useful, but they should not be confused with the final business outcome.
Attribution also has limits. Consent choices, multiple devices, offline conversations and long buying journeys create gaps. Reports should explain what the available evidence supports, what remains uncertain and which practical action follows from the finding. That is more useful than attaching certainty to every number in a platform dashboard.
FAQs
Questions about working together.
Can you share detailed performance figures?
Detailed figures are shared only when the measurement is dependable and client permission allows it. Public summaries avoid invented or commercially sensitive claims.
Do you work in sectors not shown here?
Yes. The examples demonstrate relevant experience, not a closed sector list. The starting point is the audience, offer, journey and commercial question.
Can you improve an existing campaign or website?
Yes. Work can begin with an audit or focused review of an existing website, SEO programme, advertising account or analytics setup before a wider scope is considered.
Will the project pages remain editable?
Yes. The page uses native Gutenberg groups, columns, headings, paragraphs, buttons and image placeholders. Editors can change supported typography, colours, spacing, layout and effects without editing PHP.
How do we start?
Share the current website, the service or product that matters, the target audience or locations and the result the business needs. STV will respond with useful questions and a sensible next step.
Start with the challenge
Need a clearer route from
attention to action?
Tell us what the business is trying to improve, what has already been attempted and where the evidence or customer journey feels unclear.