PPC

Paid search focused on qualified enquiries

STV Media Marketing plans and improves Google Ads campaigns for businesses that need control over cost, targeting and lead quality. Every campaign is built around the search terms, locations and services most closely connected to revenue.

Google Ads management

We manage keyword selection, negative keywords, advert messaging, bidding, conversion tracking and landing-page alignment. Reporting separates useful activity from vanity metrics, so decisions are based on what generates meaningful contact.

• Account and tracking audits
• Search and Performance Max planning where appropriate
• Ad copy and asset testing
• Location and schedule control
• Landing-page recommendations
• Ongoing search-term and budget optimisation

Can PPC and SEO work together?

Yes. Paid search provides immediate search data while SEO builds longer-term visibility. Used together, they reveal which messages, services and queries produce the strongest response and where organic investment is most valuable.